S&D Landscapes

S&D Landscapes is a well-established landscaping company based in Wakefield, offering commercial landscaping services. Their existing website no longer reflected the quality of their workmanship, nor did it serve as a strong digital presence in a competitive local market. We were approached to deliver a full website redesign with three core goals: enhance visual appeal, improve user experience, and optimise for search engines.

Objectives

• Modernise the look and feel of the site to reflect their premium landscaping work
• Make the user interface intuitive and conversion-focused
• Improve organic visibility in search engines for local landscaping-related queries

Visual Optimisation

We gave the website a modern, professional refresh using high-resolution project imagery to highlight S&D Landscapes' work. Key improvements included:

• A clean, spacious layout with a strong visual hierarchy
• Consistent use of brand colours for professional coherence
• Dynamic galleries showcasing landscaping transformations
• Iconography and white space to break up content and guide the eye

User Interface (UI) Improvements

To convert more visitors into enquiries, we focused on enhancing the site's usability and structure:

• Mobile-first responsive design for seamless performance across devices
• Streamlined navigation with clear service categories and calls-to-action
• Clear call to actions with buttons and quote request forms throughout the site
• Improved page load speed through optimised images and efficient coding
• Service landing pages with structured layouts, trust signals, and testimonials

SEO Enhancements

We implemented a strategic on-page SEO plan to help the site rank for key local terms:

• Researched and integrated high-intent keywords like "landscapers Wakefield", "commercial landscaping contractors", etc.
• Crafted unique meta titles, meta descriptions, and H1 tags for each page
• Built SEO-friendly URLs and included internal linking to boost crawlability
• Submitted the updated sitemap to Google Search Console and Bing Console for better indexing

Results

Though still early days, initial analytics indicate:

• Improved average session duration and reduced bounce rate
• Early movement up the SERPs for core keywords like “Wakefield landscapers”